It Started in 1981.

People often assume Steurer & Co. began in 2020.

The truth is, our story began nearly forty years earlier.

In 1981, Steve started his career at Brunswick Corporation, one of the largest OEM manufacturers of premium golf bags for many of the industry's major brands, as a nineteen-year-old pattern maker. He was fortunate to learn from craftsmen who had spent decades mastering their trade—men who had learned from the generation before them. Pattern making wasn't simply a job. It was a craft passed from one set of hands to the next.

He loved the work.

There was something deeply satisfying about transforming a flat piece of material into something both beautiful and functional. Every pattern mattered. Every measurement mattered. Every detail mattered.

When that business was moved offshore in 1994, that chapter came to an unexpected end. Steve went on to build a successful career in technology and business, but he never lost his appreciation for working with his hands—or the hope that one day he might return to the craft he loved.

That opportunity finally came in 2020.

Together, Steve and Melissa founded Steurer & Co. with a simple goal: build the kind of Sunday golf bags they would be proud to carry themselves—timeless in design, built with premium materials, and made by hand in Kentucky.

Today, every bag still passes through our hands.

We cut the leather, brand every piece, and finish the rivets by hand. We carefully prepare each order for shipment, making sure every customer receives not just a golf bag, but something thoughtfully made just for them.

We believe craftsmanship isn't about finding the fastest way to make something.

It's about honoring the people who taught us, respecting the materials we work with, and creating products that will be appreciated for years to come.

Thank you for allowing us to be a small part of your golfing journey.

— Steve & Melissa Steurer

Handcrafted in Kentucky • Est. 1981